Thought this was an interesting article from this AM’s Cincinnati Enquirer:

Smile. Be engaging. Pick up trash. Report spills.

Never say, “I don’t know.”

Always say, “Let me help.”

Those may seem like basic goals, but Cincinnati Reds officials say great customer service is as important as scoring runs on the field in 2011.

Happy fans can equal greater loyalty to the team, more tickets sold and more revenue to pump back into the payroll.

The article is on how the Reds are focusing on improving customer service and the fan’s experience at the ballpark. I think there’s been a dramatic improvement in customer service since the Castellinis took over the team and since they’ve moved into the new ballpark.