Unique marketing by the Dodgers:
Right field at Dodger Stadium used to feature cheap seats. This year, there will be lots of food and seats that are no longer cheap.
The Los Angeles Dodgers are converting their right-field pavilion into all-you-can-eat bleachers. Takers will have access to as many hot dogs, peanuts, popcorn, nachos and soft drinks as they want.
“Instead of paying cash, fans ask for whatever they want, and they get it. There are going to be some self-service parts, buffet-style, as well,” said Dodgers executive vice president and chief operating officer Marty Greenspun.